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SERVICES

What We Offer

RESULTS

Our client-focused approach to content development and marketing communication delivers results that positively impact your business.

RELENTLESS

We’re relentless at elevating our clients’ position in the market and support long-term success.

OUR COMPREHENSIVE SERVICES

Message Development & Customer Validation

Build better connections. Differentiate your business. Stand out from the crowd. A targeted message platform can help you do all three. Our proven message development methodology, built for both global brands and emerging companies, captures the differentiated essence of your company, solutions and people. It also helps key stakeholders remain focused when speaking to customers, influencers, and partners while delivering consistent and accurate message points. Messages that work: Customer validation is an integral part of the process, helping to ensure your messages resonate with buyers and buyer influencers. Message platform components can then be efficiently deployed across all marketing and sales programs.

Content Development

Content is the backbone of marketing. From realizing the value of existing content to determining what new messages and formats are right for your audience, we can help you make the most impact. To start, our Content Assessment determines the value of your existing assets, while also finding new opportunities to develop content that stands out with internal, customer, prospect, investor, and partner stakeholders. In addition, we’ll work with you to create a Master Content Index that organizes thought leadership, customer voice, demand gen, sales-support and other content materials across all marketing channels and audiences. Finally, we’ll provide a Content Roadmap, helping you achieve the right message in the right format at the right time for the right audience, to both match your short-term marketing plans and your long-term marketing goals. Extending the value of your content by partnering with us will ultimately help you enhance your brand, more effectively engage with customers and achieve a better return on your marketing spend.

Social Media & Customer Engagement

How are you nurturing your opted-in audience? Social media is a powerful marketing channel that requires smart and creative communication strategies and tactics. That’s why we partner with you to help develop a measurable social & customer engagement strategy that is clear, organized and aligned with your business objectives. We will help identify the best channels to reach targeted industries and audiences. The result is to increase brand awareness and support lead generation program goals, while fostering improved customer engagement and ensuring overall integration with marketing campaigns and sales enablement.

Media Relations

Our seasoned media relations team understands the value and power of positive press and influencer coverage. That’s why we invest the time to truly understand all aspects of your business, and the local, national and trade reporters and analysts who cover your industry. We take an ‘issues-based’ approach to link your company, solutions and thought leaders with current market issues to help you gain market visibility, increase brand awareness and position your subject matter experts as a go-to source. We make sure the right message is heard by the right media and digital outlets, then help you leverage positive media coverage across your social media, content development and sales enablement activities.

Customer Insight

Gaining unbiased, real-world insight into the influential motivators, decision-making triggers and purchasing behaviors of your customers provides invaluable intelligence that drives your sales and marketing investments. Our customized research services include facilitation of customer focus group panels, customer advisory councils, industry trend/online surveys, qualitative interviews, persona mapping and more. Armed with deeper insights, you can better target specific customer titles, elevate your market position, keep your messaging relevant, build your brand, expand share of wallet and more.

Competitive Intelligence

As clients build strategic marketing campaigns, knowing the competition and their in market activities as inputs is critical. We can arm you with the in-depth insights and stealth intelligence you need to sharpen your competitive edge and proactively position your organization for success. By tapping deep into your competitors’ marketing mindset, messaging platform, sales strategies, solutions roadmap, event/tradeshow presence, customer loyalty models and more, we unearth the research and analysis you need to differentiate your brand, advance your leadership stance and boost your sales performance.

Sales Enablement

We partner with clients to better support their sales teams through industry training, market and customer insights, Account-Based Marketing (ABM), strategic counsel and more. This also translates into valuable tools leveraged in the sales cycle for better communication to customers and prospects. We help drive marketing integration, using both digital and traditional channels to drive results for your sales organization and customer experience. Specific services in this area include:

  • Account-Based Marketing Programs
    • Strategy, Plan, Tools, Support, Measurement
  • Sales Education Programs
    • Industry Trends Emails
    • Training
    • Webinars
    • Customer Persona Battlecards
    • Industry and Solution Battlecards
    • Sales and Capabilities Playbooks
  • Marketing/Sales Integration
  • Presentations – Solution/Vertical/Vision
  • Events
  • Measurement/Analytics

Demand Generation

Demand generation is one specific area within our strategy and content development offering. We work with demand gen marketers to accelerate their programs. We evaluate gaps and identify opportunities in both lead generation and nurturing, and further support these investments through integration with sales. Some of our demand generation and content services are:

  • Email Campaign Strategy
  • Customer Journey Mapping
  • Customer Lead Gen and Nurture Emails (Marketing-Driven)
  • Customer Emails (Sales-Driven)
  • Webinar Strategy and Content
  • Blog Strategy and Content
  • Social Media Strategy and Content – Organic and Paid
  • Account-Based Marketing Programs
  • Analytics – Investment and Performance Alignment

Brand

Your identity as an organization begins and ends with your brand. Who are you – in your current and prospective customers’ eyes, to your employees, and to the industry? Whether it’s in defining your brand after a merger/acquisition, helping with a new product or vertical industry launch or giving your overall brand a refresh, we work with companies and nonprofits across industries to navigate this process effectively in order to clearly articulate their story. Our brand work spans:

  • Brand and Identity Workshop Facilitation
  • Naming – Company/Solutions/Services/Partnerships
  • Messaging Development & Customer Validation
  • Focus Groups
  • Customer Interviews
  • Customer Experience Alignment
  • Market and Competitor Insights
  • Internal Team Branding
  • Message Maps
  • Brand and Content Guidelines
  • Content Development
  • Social Media Brand Identity