OUR COMPREHENSIVE SERVICES
With the majority of business relationship building now taking place online, we understand the power of smart communication via social channels. That’s why we partner with you to help develop a measurable social & customer engagement strategy that is clear and aligns with your business. We will help identify your best channels to reach targeted industries and audiences. The result is to increase brand awareness and support lead generation program goals, while ensuring overall integration with marketing campaigns.
Through comprehensive analysis of your markets, customers and competitors, we help you gain valuable “customer-centric” insight to support key investment decisions in your business and marketing investments. In turn, this helps you provide greater value to your customers. The knowledge gained through our customer and market insight research gives you more direct communication and messages to your customers, prospects and industry peers. And you will have a real-time understanding of your position in the market and competitor activities.
Targeted messaging differentiates your business in the market and builds better connections with buyer and buyer influencer audiences. Our message development methodology built for global brands and emerging companies captures the differentiated essence of the company, solutions and people. Messages are then deployed across all marketing programs in the way your customers want them to receive them.
The world of developing content that syncs with what your audience wants is more critical than ever before. So where do you start? We have created a Content Assessment to determine the value of your existing assets, while also finding new opportunities to creatively develop content that will make an impact with your internal, customer, prospect, investor, and partner stakeholders. Our team also works with its client to create the master Content Grid that organizes thought leadership, customer voice and content use across all marketing channels. Extending the value of your content will help enhance your brand, more effectively engage with your customers and give you a better return on your marketing spend.
We partner with clients to understand their sales cycle. This translates to cost-effectively creating sales tools that are leveraged in the sales cycle for successful communication to customers and prospects. We also use traditional and the latest interactive media to help drive the best result for your sales organization and customer experience.
Employees are a company’s most valuable asset. That’s why communicating effectively with all members is critical. We team with you to help your leaders successfully deliver key messages and customized content through the best communication channels. We also know that when a crisis occurs, having a detailed plan of action can help take the right course of action, disseminate information to internal and external audiences quickly and effectively. Proactively planning means your experts are prepared for any situation.
Our seasoned media relations team understands the value and power of positive press exposure. That’s why we invest the time to truly understand all aspects of your business. We take an ‘issues-based’ approach to link your company, solutions and thought leaders with current market issues to help you gain market visibility, increase brand awareness and position thought leaders as a go-to source. We make sure the right message is heard by the right media and digital outlets.