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73% of survey respondents view YouTube as an effective platform, up from 53% last year. Source: MarketingProfs Top B2B Content Marketing Trends in 2013, Aug. 2013

61% of marketers use marketing automation platforms, up from 43% last year. Source:MarketingProfs Top B2B Content Marketing Trends in 2013, Aug. 2013

YouTube is gaining popularity as a social media platform to reach and engage B2B auidences. Source: MarketingProfs Top B2B Content Marketing Trends in 2013, Aug. 2013

Infographics have seen a considerable increase as a marketing tatctic, from 38% last year to 51% this year. Source: Content Marketing Insititute 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness, Oct. 2013

73% of B2B organizations have someone in place to oversee content marketing strategy. Source: Content Marketing Insititute 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness, Oct. 2013

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“Integrated marketing communications and PR programs must work even harder today to demonstrate measurable value to a business. The only way to achieve this is through innovative thinking, industry expertise, and flawless execution.”

Jeff Rappaport, CEO
Outlook Marketing Services

As a full service marketing communications and public relations firm working with retail, manufacturing, technology, healthcare, life sciences and other emerging markets, we create and execute results-oriented programs to elevate our clients’ position in their target markets. We help our clients develop and deliver their unique message to their core audience(s), align marketing communications programs with their business objectives, and most importantly, measure and drive success.

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